Nuts & Bolts Presenter: Email Newsletters are Best Investment
Eric Spellman, owner of Texas-based Spellman & Associates, said during a January 15 presentation at the Chamber’s Nuts & Bolts meeting that email newsletters are a vital component of any online marketing effort.
“You will get more business from email newsletters than anything else you can do,” Spellman said. He went on to list benefits that include staying in touch with past customers, linking information to your Web site and tracking the success of each mailing.
While several online do-it-yourself sites exist to help companies and organizations create their own email newsletters, Tallahassee-based SalesTouches.com provides an important alternative. “From the writing, editing and design to mailing-list management and tracking reports, we do everything for you so you can focus on your business,” said founder Dave Fiore. “We make it really easy to have a great email newsletter and build those relationships that translate into more business.”
Submitted by , Dave Fiore