Collecting Testimonials for Your Business
Are you listening to what people are saying?
When you get a compliment, do you have a way to record it? This is easy when it comes through an email or letter, but more difficult if it’s spoken.
Here’s what I do when I receive a compliment.
Tim Smith, Sarah Series: Chapter Two. Oil, 47 x 31 x 3 inches. ©The Artist
Scenario 1: The words in an email are perfect as is.
I write back immediately with a “Thank you so much for taking the time . . . I love hearing this” message. Then I say: “Personal testimonials are really helpful for my business. Would you mind if I used your name with your words at some point?”
Scenario 2: The words in an email are terrific, but I need to edit for space.
I write back immediately with a “Thank you so much for taking the time . . . I love hearing this” message. Then I say: “Personal testimonials are really helpful for my business. Would you mind if I used your name with a testimonial? I was thinking of these words: ‘. . .’ Does that sound okay to you?”
I give them a truncated version of what they wrote previously that gets to the heart of their testimonial. All they have to do is approve it. It makes it easy on them.
Scenario 3: The words in an email are very nice, but there’s no meat there.
A student might write and say “Your Blast Off class was just what I needed at this point. Thank you!” That’s great and all, but it’s not specific enough.
I write back: “I’m so glad to hear that you loved the Blast Off class. Can you tell me what you found most helpful?”
If they return with more details, I can then ask to use the words as a testimonial.
Scenario 4: The words are spoken to me at a live workshop or book signing.
This happens all of the time! Next time, I’m going to be ready. I plan to ask for permission to use their testimonial on video. I’ll pull out my trusty pocket camera and record their words right then and there.
Remember: It never hurts to ask. “Ask” is one of the lessons in my Blast Off class that starts Wednesday, August 25, 2010. If you need this kind of motivation and practical how-to information, join us! The Blast Off class is my most popular class for a reason: It’s stuff you use every day.
By: Alyson B. Stanfield, Art Biz Blog
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